King Eider are a Scottish folk and indie band based in Edinburgh. With a strong following and popular sound, the band desired a new look, and possible identity design, and the designs included here was my pitch to them. I created a simplistic clean logo, and created a colour palette that consisted of a mix of earth tones, both light and rich, to emphasise the essence of the band and their particular sound.
I designed for multiple platform, including CD packaging and social media sites, to promote the versatility of this branding, , with the light/rich colour palette allowing me to tailor specific designs, and have very different aesthetics, whilst still being consistent to the band's overall identity.
Produced for King Eider in August 2013.