customer birthday email
art direction & design
Commercial photoshoot direction and email design
Produced in November 2016.
Aim: To create an aspirational Rio-themed party scene, to become commercially active during the Rio Olympics, encouraging notonthehighstreet.com customers to hold their own Rio-themed parties with notonthehighstreet.com products.
Concept: Lifestyle / Aspirational / Outdoors / Celebration
Deliverables: 2 group shouts (horizontal & vertical) for site homepage and email marketing. 11 incidental product shots for dedicated site Rio category page.