Daniel Forni
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elf collection / art direction

 

elf collection

art direction

Commercial campaign photoshoot

Produced in November 2016

Aim: To art direct a collection of images that conveyed a warm seasonal tone, with a cheeky elf edge, and that blended with the overall Christmas campaign photography

Concept: Magic / Christmas / Richness / Warmth / Elves

Deliverables: 25 Cross Category Product Images