father's day 2015
digital art direction
Branding ideation of notonthehighstreet.com's father's day 2015 digital presence
Produced in April 2014.
Aim: To bring forth the designated campaign concept package through the digital platform to deliver customer sales and brand awareness, and create unity within the campaign design.
Concept: Craft / Playfulness / Paternity / Texture / Consistency
Deliverables: Digital brand package / Campaign email template design / PPC banners / site banners and assets / social assets / branding structures.