Daniel Forni
rio+14.jpg

rio / photoshoot art direction

 

rio

art direction

Commercial campaign photoshoot

Produced in May 2016

Aim: To create an aspirational Rio-themed party scene, to become commercially active during the Rio Olympics, encouraging notonthehighstreet.com customers to hold their own Rio-themed parties with notonthehighstreet.com products. 

Concept: Lifestyle / Aspirational / Outdoors / Celebration

Deliverables: 2 group shouts (horizontal & vertical) for site homepage and email marketing. 11 incidental product shots for dedicated site Rio category page.