transport for london 'baby on board' partnership
A targeted, multi-platform, year-long campaign partnership with TFL, specifically regarding their famed 'Baby-On-Board Scheme'.
Produced in August 2014.
Aim: To create a collaborative campaign targeted at a diverse range of parents/parents-to-be and children in London, to drive baby and parental gifting and increase brand awareness and messaging whilst maintaining an obvious visual link with TFL.
Concept: Playful / Celebratory / Diverse / Connectivity / Transport / London
Deliverables: Brand package / Photoshoot concept package / Printed brochure / Emails, landing pages and third party site banners / Email series