Daniel Forni
EVENT+GUIDE+9 copy 2.jpg

baby on board / partnership campaign design

 
 

transport for london 'baby on board' partnership

branded campaign design

employer
notonthehighstreet.com

date
January 2015

aim
To drive notonthehighstreet.com’s baby/parent product sales, and increase brand awareness with a collaborative campaign between notonthehighstreet.com and TFL, targeted at parents-to-be in London.

concept
Celebrating and embracing the diversity of London’s parents and children, curating themed aspirational collections that draw inspiration from TFL’s coloursand historic designs.

deliverables
• Branded campaign identity
• Photoshoot concept package
• Printed brochure
• Desktop & mobile landing pages
• Third party site banners
• Email design

 
 
 

campaign and photography styling techniques

 

 
 
 

campaign photoshoot

 

 
 
 

campaign brochure

 

 
 
 
 

landing page

 

 
 
 

tfl banners

 

 
 
 

email design