Daniel Forni
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baby on board / partnership campaign design


transport for london 'baby on board' partnership

campaign direction

A targeted, multi-platform, year-long campaign partnership with TFL, specifically regarding their famed 'Baby-On-Board Scheme'.

Produced in August 2014.

Aim: To create a collaborative campaign targeted at a diverse range of parents/parents-to-be and children in London, to drive baby and parental gifting and increase brand awareness and messaging whilst maintaining an obvious visual link with TFL.

Concept: Playful / Celebratory / Diverse / Connectivity / Transport / London

Deliverables: Brand package / Photoshoot concept package / Printed brochure / Emails, landing pages and third party site banners / Email series





landing page



tfl site banners



email series