Daniel Forni
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baby on board / partnership campaign design

 

transport for london 'baby on board' partnership

campaign direction

A targeted, multi-platform, year-long campaign partnership with TFL, specifically regarding their famed 'Baby-On-Board Scheme'.

Produced in August 2014.

Aim: To create a collaborative campaign targeted at a diverse range of parents/parents-to-be and children in London, to drive baby and parental gifting and increase brand awareness and messaging whilst maintaining an obvious visual link with TFL.

Concept: Playful / Celebratory / Diverse / Connectivity / Transport / London

Deliverables: Brand package / Photoshoot concept package / Printed brochure / Emails, landing pages and third party site banners / Email series

 
 
 

brochure

 

 
 
 
 
 

landing page

 

 
 
 

tfl site banners

 

 
 
 

email series