Daniel Forni
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pa consulting / customer 4.0

 
 

customer 4.0:
the centre of their universe

branded campaign design

client
PA Consulting

employer
JPC

date
February 2017

aim
To strengthen PA Consulting’s voice as a market research specialist with a striking digital campaign for their new customer analysis venture that would focus around the newfound power of consumers over brands. 

concept
Today’s customer has now become the controller of their own universe, including control over the brands they use within it. We see the new, empowered, and outcome-focused Customer 4.0, spotlit in full colour, in a neutral universe, surrounded by a host of microphones, ready to give word about what they want from the brands they are now in charge of. 

deliverables
• Campaign messaging and imagery
• Website and display banners
• Social assets

• Desktop & mobile landing pages

 
 
 
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