As part of a competitive brief for Mesh Marketing, I was asked to explore the initial stages of a rebrand for the Finnish caviar brand, Serenia. The options shown here display a poised premium brand, promoting exclusivity and modernity to reach an expansive audience.
The finalised routes grew from extensive research into product marketing, brand competition, historical and international design influences, and trend research. By exploring illustration, bespoke hand-drawn elements, fashion influences, 2D and 3D contrasts and varied colour palettes, the finalised routes became highly differentiated, whilst being individually bold and memorable.
Produced for Mesh Marketing, in April 2014.