seven bedford row

brand creation

client: Seven Bedford Row / employer: Reflect Digital / date: June 2014

SBR 4.jpg
 

brief:

To modernise the brand identity of Seven Bedford Row, a London barristers chambers.


concept:

A sharp and professional typographic logo, that maintained the full company name, and it’s highlighted seven, blended seamlessly into one main design, whilst also drawing on map iconography to refer to the company’s location-based brand name. All teamed with a stylish monochrome palette, accented with a warm orange, differentiating against usual corporate colour schemes, for a more approachable, current creative.


deliverables:

Brand identity
Collateral designs
Digital recommendations 

 

a multi-use monogram

The monogram was designed to sit harmoniously within the core logo, using the number 7, and the central ‘V’ in unison.

With the firm’s name being focused around the address itself, the mark was also designed to act as a location icon that would be used as a graphic asset across collateral.

digital considerations

A minimal, aspirational, and contemporary homepage design that communicated the firm’s ability to change their client’s horizons, as well as it’s historical London-based offices.