king eider

brand design

employer: King Eider / date: August 2014

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brief

To create a brand identity for King Eider, a Scottish Folk and Indie band.

concept

A minimal yet mature identity that draws on the band’s history and sound.
The core logo consisted of a distinctive logomark that originated from the name itself, with Eider being a type of Scottish duck, and a simple crown design to sit within the wings, with modern earthy colour tones and natural imagery speaking to the Folk and Indie music genre.

deliverables

Logo design
Brand colour-ways
Stylistic imagery
Merchandise concepts