noths: birthday gif email

art direction & email design

employer: notonthehighstreet.com / date: December 2016

NOTHSBirthday.HEADER.jpg
 

brief

notonthehighstreet.com required a brand new email design for their automated Customer Birthday email template.

concept

A design aesthetic that aligned to notonthehighstreet’s playful and homely brand identity, as well as being usable and appropriate for the broad spectrum of customers that would receive the automated email.

deliverables

Photoshoot art direction
Email design