noths:
tfl partnership

campaign partnership design

employer: notonthehighstreet.com / date: January 2015

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brief:

To drive notonthehighstreet.com’s baby/parent product sales, and increase brand awareness with a collaborative campaign between notonthehighstreet.com and TFL, targeted at parents-to-be in London.

concept:

Celebrating and embracing the diversity of London’s parents and children, curating themed aspirational collections that draw inspiration from TFL’s coloursand historic designs.

deliverables:

Branded campaign identity
Photoshoot concept package
Printed brochure
Landing pages
Third party site banners
Email series

an ‘awww’ worthy partnership 

In August 2014, notonthehighstreet.com embarked upon an exciting partnership with Transport for London, centred on TFL’s ‘Baby On Board’ Scheme.

This union would see every ‘Baby On Board’ Badge being dispatched with a notonthehighstreet.com brochure, given away at stations to the entirety of London’s mums-to-be, as well as via postal services, should people use the notonthehighstreet.com branded TFL page to request their badge. 

 
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Colourful circular propping to represent the TFL logo

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Tube map inspired colourful craft pins.

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Coloured string and wool tube line propping.

 
 
 
 

the design

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a living concept

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the lead up

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an immersive education

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