racks concierge

brand design

client: racks concierge / date: March 2014

6.jpg

brief

To create a brand identity for Racks Concierge, a management service for emerging design talent and the agencies that seek them. The company offers services such as showroom services, marketing strategies, events handling and brand management.

Based in Thailand, the brand desired a professional and classic look that would compute across multiple platforms, as they themselves work across various social media and networking sites.

concept

A sleek and minimal logo design that speaks of the company's traditional and professional nature, but that also feels accessible to designers and employers. Including elements of on-trend typography, with small hints of colour, whilst also designing a specifically requested icon logo that would be able to be used separately from the typographic logo.

deliverables

Logo design
Brand colour-ways
Asset concept design