schoolin' summer for topshop

Topshop is a constantly evolving brand that is continuously ahead of the curve in market trends and consumer tastes. Its vintage inspired designs feature in its in-store graphics, promotional materials and online sites and are unique and recognisable. 

For this ongoing promotional project, I decided to go about creating multiple designs that explore a potential summer branding campaign for Topshop. Using classic 90s inspired colour schemes, typography and layout I have tried to infuse the brand with its traditional appreciation for vintage design, whilst allowing it to capture a more summery and youthful aesthetic. 

A continuing self-initiated personal project.