self care education

brand design

employer: Self Care Education / date: May 2014

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brief

Refresh and modernise Self Care Education, a healthcare brand specialising in physiotherapy training and education.

concept

With a lengthly brand name we focused on typographic differences to segment the wording and increase legibility, alongside a core logomark that would be used in conjunction with the logo, but also stand as it’s own feature. Muted tones of grey and purple give the brand a professional tone, whilst a vibrant accent orange allows core information to stand out within various collateral.

deliverables

Brand design
Print collateral
Website design
Event banner design