Creative Art Director working across brand, campaign and experiential design, shaping how brands express themselves across physical, digital and cultural spaces.
My work moves between strategy and execution, translating complex ideas into clear, human expressions across social campaigns, brand systems and large-scale physical experiences.
I work on projects where clarity matters — building ideas that earn attention rather than demand it, and staying close to the creative process to ensure craft, coherence and intent are carried through from concept to delivery.
CORE EXPERTISE
Creative Direction • Art Direction • Brand Expression • Integrated Campaigns • Experiential Design
FREELANCE / CAREER BREAK
MAY 2025 – JULY 2026
Art Director | E.ON Next
MAY 2022 – MAY 2025
Senior Art Director & Designer | Daniel Forni Ltd.
NOVEMBER 2020 – MAY 2022
LEAD SENIOR DESIGNER | Brand & Deliver
NOVEMBER 2019 – NOVEMBER 2020
Senior Designer | Brand & Deliver
OCTOBER 2017 – NOVEMBER 2019
Integrated Art Director & Designer | JPC Creative
JANUARY 2017 – OCTOBER 2017
Senior Graphic Designer | notonthehighstreet.com
DECEMBER 2015 – JANUARY 2017
Graphic Designer | notonthehighstreet.com
JUNE 2014 – DECEMBER 2015
Graphic Designer | Reflect Digital
JUNE 2013 – JUNE 2014