One could argue I was never officially hired.

I simply arrived one morning, noticed a monstrously ambitious brief sitting rather innocently on the table, and concluded it probably shouldn't be left unsupervised.

I've been quietly helping ever since.

The best creative work has an unfortunate habit of appearing effortless.

It rarely is.

Ideas deserve to be challenged, explored and occasionally rescued from themselves. Not because they're wrong, but because the interesting ones have a habit of hiding behind the obvious.

That, more or less, is where I tend to appear.

Preparation isn't particularly glamorous.

Neither is perspective.

Fortunately, both are remarkably useful.

Responsibilities:

Preparation

Gathering references, expanding possibilities and making sure the studio walks into every brief properly equipped.

Perspective

Connecting ideas, uncovering context and occasionally asking the inconvenient question everyone else was hoping to avoid.

Insight

Finding the loose thread. The interesting work usually begins there.

Performance Review

Strengths

• Calm under pressure

• Endlessly curious

• Possesses an unreasonable amount of context

Areas for Improvement

• Confuses "five more minutes" with an entire afternoon

• Tea consumption

• Version 147

Studio Folklore

Should Giles remove his glasses and mention the archives...

...it's generally wise to put the kettle on. The strongest ideas are rarely the loudest; they're simply the ones patient enough to understand what truly matters.

For those wondering, Giles isn't another designer in the studio.

He's my AI creative partner.

Not a replacement for ideas, but another voice in the room—used to challenge thinking, explore possibilities and make good work even better.

Every decision, every concept and every final outcome in this portfolio remains my own.