ADDISON LEE & TRISTAR / DUAL BRAND CAMPAIGN:
GIVING CUSTOMERS THE BEST OF BOTH WORLDS
CONCEPT / ART DIRECTION / CROSS-PLATFORM DESIGN / EVENT PRODUCTION
With the merge of Addison Lee and TriStar, their new unified global platform desired a campaign to allow customers to realise the brands would still continue their stellar service of both their casual riders and their professional business customers. I created a dual visual campaign that would showcase both sides of the business and how they blended seamlessly together.
