nhm lates

campaign art direction

Creative Exercise / date: November 2017

DINO SITE 1.jpg

brief

To advertise the upcoming Natural History Museum Afterhours event in celebration of the release of Jurassic World: Kingdom

concept

Monstrous shadows strewn across VIP curtains, and ominous ripples in your martini glass. Jurassic World meets Natural History Museum Afterhours. Iconic recognisable scenes from the global franchise, blended seamlessly into the world of a the luxurious event setting.

deliverables

Campaign messaging & imagery
Platform considerations

grrr meets ahhh

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Copy:

A killer guest list / It’s coming. / Fancy a bite?

To celebrate the release of Jurassic Park: Fallen Kingdom, this July we welcome back Natural History Museum Lates, jurassic style. Fit with a mammoth feast, dino-style drinks and dining, and talks by UCL’s Professor of Prehistory, Sue Hamilton, and leading satellite archaeologist and TED- Prize winner, Sarah Parcak, you’re going to want to claw your way in.

Visit nhm.ac.uk/lates to find out more