E.ON Next is the consumer arm of E.ON, created to reframe how energy is experienced in a category defined by complexity and mistrust.
The work focused on translating an abstract utility into something more tangible and human, helping shape how the brand expressed itself across campaign, content and experiential touchpoints.
Across internal and customer-facing applications, the focus was on bringing clarity and emotional accessibility to a service that often feels invisible.
Deliverables:
Integrated Brand Campaigns • Brand Communications • CRM Campaigns • Digital Campaigns • Motion Content • Social Campaigns • Print Communications • OOH Campaigns • Brand Assets
E.oN Next
Making energy feel human
Role: Creative Direction · Campaign Development · Brand Communications · Art Direction · Visual Design · Motion Direction · Copywriting · AI Creative Direction (Assisted by Giles)
Smart Saver translated a complex time-of-use tariff into a simple behavioural system built around timing and awareness. It helped customers understand when energy use mattered most, and how they could respond in everyday life.
The campaign ran across digital, social and out-of-home, using a consistent visual language designed to turn a technical proposition into something immediate and actionable.
The Next Pledge campaign brought a pricing promise into the public realm through large-scale London activations. At St Pancras and IMAX, a functional guarantee was transformed into a physical experience designed for visibility, interaction and sharing.
What began as a policy message became a public moment — something people could encounter, film, and carry into social spaces beyond the activation itself.
“Juice” was developed as an internal creative identity for the in-house team, reflecting a more expressive and confident culture within the organisation.
Built around energy, rhythm and movement, the system gave the team a shared visual language that could flex across internal initiatives, campaigns and creative outputs.
It helped unify a growing creative function while allowing space for experimentation and expression.
Power House was developed as a flagship experiential environment designed to translate E.ON Next’s renewable energy proposition into a physical space.
The work focused on turning an abstract future-facing promise into something tangible and spatial — using light, material and motion to create a more immersive expression of the brand.
It acted as a bridge between communication and experience, helping shift perception of the brand from utility provider to active participant in a more sustainable future.
Next Pledge launched as a market-first tariff promising to keep bills below the energy price cap. The challenge was to bring that reassurance to life beyond traditional advertising.
We created a large-scale activation on the banks of the Thames, centred around a giant "price cap" installation filled with food, entertainment and wellbeing experiences.
The result transformed a pricing proposition into a memorable public experience that made the promise feel tangible.
+700k
paid social impressions
10.1K
organic social impressions
+240M
reach through PR
10%
engagement out of 30,000 daily footfall
5000
caps handed out
As headline sponsor of the Godiva Festival, E.ON Next wanted to create an experience that offered genuine value while reinforcing its renewable energy ambitions.
Power Up Hub combined a kinetic dancefloor and energy-generating swings, allowing festival goers to charge their devices using the energy they created.
The installation turned renewable energy into a playful, hands-on brand experience.
2,376,000
dance steps
+2000
phone charges
77K
influencer social reach
3.5K
influencer social engagements
62K
influencer social video views
Despite years of promotion, smart meter adoption remained low, with many customers holding deeply sceptical views. The challenge was to rebuild trust using a more human approach.
Smahhhrt centred on real customer testimonials, using honest stories to demonstrate how smart meters had positively changed people's relationship with their energy use.
By replacing product messaging with lived experience, the campaign made smart meters feel more relatable, credible and trustworthy.
Research commissioned by E.ON Next revealed the growing impact of climate change on Gen Z, with many young people experiencing eco-anxiety. The challenge was to turn those insights into meaningful support rather than simply raising awareness.
We created a content-led campaign that combined education with practical wellbeing resources, helping audiences understand eco-anxiety while offering ways to manage it.
Delivered through a partnership with Acast and TikTok creators, the campaign brought expert guidance, meditation content and honest conversations to the platforms Gen Z already use.
135M
views across
TikTok
160%
above average
web dwell time
20%
increase in
consideration
83%
reported a better impression of E.ON Next
Nominated
by ESOMAR
We also developed a photographic direction to replace a more traditional and inconsistent visual language across the brand. The new system focused on warmth, realism and human presence, balancing everyday observational imagery with more considered leadership portraits.
This shift helped modernise how the brand showed up across internal and external touchpoints, making it feel more grounded and relatable.
