Smart Saver Campaign

Smart Saver helped explain a fairly complex time-of-use tariff, showing customers when their energy use mattered and how changing their habits could help them save.

The campaign ran at scale across digital, social and OOH.

Next Pledge London Activations

Next Pledge promised customers they'd always pay below the energy price cap. At St Pancras and the IMAX, we took that promise out into the real world with large-scale installations and live activations.

The campaign also generated content on location, giving the idea a life beyond the events themselves.

Power House: Brand Experience

Power House gave E.ON Next's renewable energy proposition a physical home.

The space used interactive technology and environmental storytelling to explore renewable energy in a way people could actually walk into and experience.

Next Pledge: Thames Activation

Next Pledge launched as a market-first tariff promising to keep bills below the energy price cap.

We created a large-scale activation on the banks of the Thames, centred around a giant “price cap” installation filled with food, entertainment and wellbeing experiences.

+700k

paid social impressions

Power Up Hub: Festival Experience

As headline sponsor of Godiva Festival, E.ON Next wanted to create something useful while reinforcing its renewable energy ambitions.

Power Up Hub combined a kinetic dance floor and energy-generating swings, allowing festival goers to charge their devices using the energy they created.

2,376,000

dance steps

Smahhhrt: Smart Meter Campaign

Despite years of promotion, smart meter adoption remained low, with many customers still sceptical about the technology.

Smahhhrt put real customers at the centre of the campaign, using their own stories to show how smart meters had changed the way they understood and managed their energy use.

Eco-Anxiety: Gen Z Campaign

Research commissioned by E.ON Next revealed the growing impact of climate change on Gen Z, with many young people experiencing eco-anxiety.

We developed a content-led campaign with Acast and TikTok creators, using expert guidance and meditation content to help people understand what eco-anxiety is and find practical ways to manage it.

135M

views across
TikTok

160%

above average
web dwell time

Motion & Film: Broadcast to Brand Content

I directed motion and film for E.ON Next across broadcast, digital and sporting environments.

The work spanned Channel 5's Energy Outlook Report, pitch-side content at Wembley and Nottingham Forest, and YouTube films covering EVs, tariffs and customer advice.

Juice: Internal Creative Identity

Juice was developed as an identity for E.ON Next's in-house creative team, giving us room to be more expressive than the main brand usually allowed.

It had its own visual language but stayed recognisably E.ON Next, so we could use it across the team's internal work and creative projects.

Playmakers: Employee Experience

Playmakers brought hundreds of E.ON Next employees from across the UK together for the day.

There were leadership talks and hands-on sessions, with new technology and ideas from across the business woven through the event.

Creatively, it gave us permission to have a bit more fun with the brand. The core idea ran through the event itself and continued into the build-up, including Slack and a bespoke app for the day.

Workplace Branding:
Bringing E.ON Next to Life

E.ON Next's offices needed to feel like the brand too. We developed an approach that could adapt to different buildings and budgets without simply repeating the same design everywhere.

Scalable Workplace Branding

Some offices could take the idea much further than others. Larger spaces included Family Walls and stadium seating, while smaller touches such as planting and character details gave us ways to carry the brand into tighter spaces.

Private Meeting Spaces

Bespoke greenhouse meeting rooms created privacy within the open office. Living walls covered the exterior and roof, while the interiors used OSB to make them feel warmer and more enclosed.

Director & C-Suite Spaces

The Director and C-Suite spaces needed to feel quieter and more private. We kept enough of the E.ON Next character for them to belong to the same workplace, but dialled everything back with lighter colours and more natural materials.

E.ON Next Photography Direction

We also developed a photographic direction to replace a more traditional and inconsistent visual language across the brand.

We wanted the photography to feel warmer and less staged, particularly when people were involved. Leadership portraits kept a little more structure, but still felt part of the same brand.