CREATIVE EXERCISE / DON’T TOLERATE HATE

CONCEPT / ART DIRECTION / CROSS-PLATFORM DESIGN

BRINGING THE EFFECT OF ONLINE HATE TO THE FOREFRONT OF PEOPLE’S MINDS

I created a campaign that would showcase the true horror and effects of online abuse and torment.
I concepted, directed, photographed and designed visuals that mixed online and offline lives, with a brutal and tangible aesthetic that would be promoted across relevant channels, from OOH to targeted online advertising.