don’t tolerate hate

campaign design

Creative Exercise / date: March 2013

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brief

To create a striking campaign to illustrate the threat and harm of online attacks.

concept

Online attacks have become a common part of the cyber world, no longer are malicious trolls reserved to the confines of a Grimms’ fairytale. Social media platforms can be accessed anywhere, at any time, by users of any age. And for those that fall victim to the relentless abuse capable within these channels, the feeling of constant vulnerability is very real.

‘Don’t Tolerate Hate’ is a cross platform multimedia campaign designed to tackle this growing problem, and to give it the sincere attention it deserves. The main message behind the campaign is to highlight the brutal, constant nature of online attacks, whilst also legitimising their effects.

deliverables

Print advertisements
Film direction and design
Website landing page design
Digital banners