LG / OLED 2019 CAMPAIGN

CONCEPT / ART DIRECTION / CROSS-PLATFORM DESIGN / PRODUCTION MANAGEMENT

Immersing customers in the wonder of LG TV

LG needed creative to advertise their new OLED model line. Creative that could showcase their USP’s, both in terms of product technology and brand experience. I concepted, directed, and designed a campaign that would tell the story of LG’s ability to magically transform and transport viewers into any world they wish to explore.